Corporate activation / Telenor Easypaisa x Pakistan Navy / The Brand Buzz
An outlet for the Navy, launched.
Convened by
Telenor Easypaisa
Where & when
Karsaz, Karachi
Scale
Pakistan Navy briefing + outlet launch
Role
Event management by The Brand Buzz, a Naqeebz subsidiary
The brief
Telenor Easypaisa needed a Navy-facing activation: brief Pakistan Navy on the Easypaisa service and launch a Navy-dedicated outlet so personnel could send money to families from base.
What we did
- Brand team briefed to the Pakistan Navy on the Easypaisa service
- Navy-dedicated Easypaisa outlet launched at Karsaz
- On-ground activation and hospitality for the Navy audience
Outcomes
- Pakistan Navy briefed on Easypaisa at Karsaz
- Navy-dedicated Easypaisa outlet launched on base
