Research & publishing
Thinking
that lasts.
Books and research from our editorial and research practice, produced with partners whose names carry weight in the field.
Book · Kotler Impact Inc., Canada
Essentials of Modern Marketing.
Pakistan Edition.
Essentials of Modern Marketing is the Kotler Impact reference work for modern marketing practice. The Pakistan Edition places Pakistani enterprise alongside the international canon, and carries a Conclusion written by the Naqeebz CEO.
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Research report · Naqeebz Consulting
Graduate Employability.
Employers' Perception Survey Report 2018.
The Graduate Employability: Employers' Perception Survey Report 2018 is a primary-research study by Naqeebz Consulting into the skills gap between Pakistani graduates and the workforce. The study drew on 212 organisations across 25 industries that collectively employ more than 500,000 people.
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