Think clearly.
Make carefully.
Deliver fully.
Our work spans public institutions, international organisations and commercial brands. Strategists, designers, filmmakers, researchers and software teams contribute to the same brief, from the first question to the finished work.
We are independent by design and integrated by habit. The thinking and the making sit in one room, so a mandate is never handed off between a firm that advises and a firm that delivers.
London · Chicago · Sharjah
Founder
& CEO.
Who runs the firm, and the mandates delivered under his leadership.
Muhammad Moazam Shahbaz brings a cross-disciplinary background to Naqeebz. His career spans technology, marketing, research and broadcast media. He trained in computing with the BCS, The Chartered Institute for IT. He has led marketing at leading universities, media houses and technology firms. He created and hosted ‘Eagle Eye’, a weekly corporate talk show on DIN News Television, across nearly five years and 500+ interviews.
He founded Naqeebz in Lahore in 2017 and has led the firm as Chief Executive since. He sets the firm's direction and the mandates it accepts, and stays through execution on the ones that matter most.
Under his leadership, Naqeebz has designed and delivered the DCO Digital Foreign Direct Investment Forum 2025 for the Pakistan Software Export Board, the Regional Transport Ministers’ Conference 2025 for the Ministry of Communications, the 1st Punjab Transport Expo 2025 for the Government of the Punjab, the INSPIRE Semiconductor Initiative launch at the Prime Minister’s House, and the PCTB Online Academy for the Punjab Curriculum & Textbook Board. He wrote the Conclusion of the Pakistan Edition of Essentials of Modern Marketing by Prof. Philip Kotler.
How we
work.
Four principles behind every mandate.One connected team
Strategy, creative, film, research and software answer the same brief. No handoffs between the firm that advises and the firm that builds.
Evidence, not adjectives
We lead with named work and exact figures. Every number we publish comes from the record, never invented.
Built to be owned
Identities, platforms and systems are designed to be handed over and reused, configured to how an institution actually works.
Delivered on the floor
The idea is only as good as the moment it becomes real. We stay through execution, from design freeze to the room on the day.
across our portfolio
