Essentials of Modern Marketing.
Pakistan Edition.

Publisher

Kotler Impact Inc., Canada

Edition

Pakistan · December 2022

Conclusion by

Muhammad Moazam Shahbaz, CEO, Naqeebz

Launch

Bukhari Auditorium, GCU Lahore

Essentials of Modern Marketing is the Kotler Impact reference work for modern marketing practice. The Pakistan Edition places Pakistani enterprise alongside the international canon, and carries a Conclusion written by the Naqeebz CEO.

Naqeebz Consulting produced the Pakistan Edition in collaboration with Kotler Impact Inc., Canada: the compilation of Pakistani case studies, the editorial contribution, and the launch programme at Bukhari Auditorium, Government College University Lahore, hosted in the presence of marketing scholars, industry leaders and government representatives. Prof. Philip Kotler addressed the audience via video from the United States; Sadia Kibria, Global CEO of Kotler Impact Inc., and Prof. Dr. Asghar Zaidi, Vice-Chancellor of GCU Lahore, joined on stage.

The Inaugural Pakistan Edition carried 16 Pakistani case studies; the expanded Pakistan Edition published in December 2022 added further cases on the same imprint. Press coverage from the earlier edition therefore cites the lower case-study count — the two are the same work in sequence, not separate books.

• Published by Kotler Impact Inc., Canada, with the Conclusion of the Pakistan Edition written by the Naqeebz CEO
• Pakistani enterprise case studies compiled for the edition
• Adopted as a reference in leading Pakistani business schools
• Cited internationally, including by Massey University (New Zealand) and research departments at Harvard