Consumer launch x concert / Snow White / The Brand Buzz
A launch, and a concert.
Convened by
Snow White Pakistan
Where & when
Serena Faisalabad
Scale
800 corporate invitees / Serena Faisalabad
Role
Event management by The Brand Buzz, a Naqeebz subsidiary
The brief
Snow White's Pakistan launch combined a corporate reveal with a musical concert, so the night had to carry both a product moment and a consumer-facing stage.
What we did
- Concept, mood and theme designed around a launch-plus-concert format
- Venue design, staging, production and audio-visual at Serena Faisalabad
- Programme design to carry the reveal and the concert in one evening
Outcomes
- 800 corporate invitees hosted at Serena Faisalabad
- Launch and musical concert delivered as one programme
A launch, and a concert.
A launch, and a concert.
A launch, and a concert.
A launch, and a concert.
A launch, and a concert.
