Consumer-electronics launch / Changhong Ruba / The Brand Buzz
A new LED line, revealed.
Convened by
Changhong Ruba
Where & when
PC Lahore / Avari Towers Karachi
Scale
400 corporate invitees across two cities
Role
Event management by The Brand Buzz, a Naqeebz subsidiary
The brief
Changhong Ruba wanted two LED launches across Lahore and Karachi: the Smart Curved LED for 250 corporate invitees and the Android LED for 150, each with its own concept, mood and theme.
What we did
- Separate concept, mood and theme for each launch, both brand-right
- Venue design, staging and production at PC Lahore and Avari Towers Karachi
- Delegate management and on-floor execution across both legs
Outcomes
- Smart Curved LED launched to 250 corporate invitees at PC Lahore
- Android LED launched to 150 corporate invitees at Avari Towers Karachi
- Two consumer-electronics launches delivered end to end
A new LED line, revealed.
A new LED line, revealed.
A new LED line, revealed.
A new LED line, revealed.
A new LED line, revealed.
