Smartphone launch / Realme / The Brand Buzz

The 5Pro, revealed.

Convened by

Realme Pakistan

Where & when

Faletti's Hotel, Lahore

Scale

Hotel launch / Faletti's Lahore

Role

Event management by The Brand Buzz, a Naqeebz subsidiary

The brief

Realme's 5Pro launch needed a hotel-floor reveal in Lahore, with the same team's parallel brand placements at Solis Music Festival and Runway Pakistan reinforcing the brand presence in the city.

What we did

Concept, mood and theme developed end to end for the 5Pro reveal
Venue design, staging and production at Faletti's Hotel, Lahore
Parallel brand placements: Mountain Dew VIP Lounge at Solis Music Festival and Runway Pakistan at PC Lahore

Outcomes

Realme 5Pro revealed at Faletti's Hotel, Lahore
Parallel brand placements at Solis Music Festival and Runway Pakistan
Smartphone launch plus adjacent festival-floor activations delivered as one programme