Strategy. Creative. Technology.
A smartphone, on the Couture Week floor.
Fashion x product reveal / Sparx / The Brand Buzz

A smartphone, on the Couture Week floor.

Convened by
Sparx Mobile
Where & when
2023 / PC Hotel
Scale
Bridal Couture Week / PC Hotel
Role
Event management by The Brand Buzz, a Naqeebz subsidiary

The brief

Sparx wanted its new smartphone revealed inside the Bridal Couture Week programme, so the brand reached a fashion-savvy audience in the room already.

What we did
  • Smartphone reveal designed into the Bridal Couture Week programme
  • Brand placement across the stage, the floor and the run of show
  • Hospitality for the Bridal Couture Week audience and media

Outcomes

  • New Sparx smartphone unveiled at Bridal Couture Week 2023
  • Fashion-week audience engagement delivered end to end
A smartphone, on the Couture Week floor.
A smartphone, on the Couture Week floor.
A smartphone, on the Couture Week floor.
A smartphone, on the Couture Week floor.
A smartphone, on the Couture Week floor.
A smartphone, on the Couture Week floor.

Related
convenings.

All convenings ↗
Sparx Edge Series launch 2025.
Smartphone launch / Sparx / The Brand Buzz
Sparx Edge Series launch 2025.
The Sparx Edge Series smartphone launch at the Expo Center Lahore, with 800 corporate invitees, media, influencers and bloggers.
Sparx Neo 7 Ultra launch.
Smartphone launch / Sparx / The Brand Buzz
Sparx Neo 7 Ultra launch.
The Sparx Neo 7 Ultra smartphone launch at Faletti's Hotel Lahore, 500 corporate invitees. Concept, mood, theme, staging and run of show by The Brand Buzz.
Realme C67 launch.
Smartphone launch / Realme / The Brand Buzz
Realme C67 launch.
The Realme C67 smartphone launch at PC Hotel, 400 corporate invitees. Concept, mood, theme, staging and run of show by The Brand Buzz.
Start a conversation

What will
we make real?

An upcoming convening.
A national launch. A product to build.

Tell us about your brief