Smartphone launch / Sparx / The Brand Buzz
A new flagship, revealed.
Convened by
Sparx Mobile
Where & when
2025 / Expo Center Lahore
Scale
800 corporate invitees / Expo Center Lahore
Role
Event management by The Brand Buzz, a Naqeebz subsidiary
The brief
Sparx's Edge Series launch needed an industry reveal that read as a flagship moment: 800 corporate invitees, media, influencers and bloggers in one hall, with the product the hero.
What we did
- Concept, mood and theme developed end to end for the Edge Series reveal
- Venue design, staging and production at the Expo Center Lahore
- Media, influencer and blogger invite programme with on-floor hospitality
Outcomes
- Sparx Edge Series revealed to 800 corporate invitees
- Media, influencer and blogger coverage secured on the night
- A flagship-grade smartphone launch delivered end to end
A new flagship, revealed.
A new flagship, revealed.
A new flagship, revealed.
A new flagship, revealed.
A new flagship, revealed.
