Smartphone launch x fashion show / M Mobile / The Brand Buzz
A smartphone, a fashion show, an ambassador.
Convened by
M Mobile
Where & when
Islamabad
Scale
1,500 attendees / Islamabad
Role
Event management by The Brand Buzz, a Naqeebz subsidiary
The brief
M Mobile's launch needed a public reveal that would read in Islamabad: a product moment, a fashion show on the same floor, and the signing of Shoaib Akhtar as Brand Ambassador in front of the room.
What we did
- Launch concept designed around a product reveal plus a fashion show
- Venue, staging, production and audio-visual for 1,500 attendees
- On-stage signing of Shoaib Akhtar as Brand Ambassador
Outcomes
- 1,500 attendees hosted at the Islamabad launch
- Shoaib Akhtar signed as M Mobile Brand Ambassador on the night
- A smartphone-launch-plus-fashion-show credential delivered end to end
