First electronic edition of the World Marketing Summit · 6-7 November 2020 · Naqeebz Exclusive Country Partner, Pakistan
Ideas for critical times.
Convened by
Dr. Philip Kotler & Sadia Kibria · World Marketing Summit Group
When
6 & 7 November 2020 · 48 hours non-stop, Auckland to Los Angeles
Theme
“A Big Bang by Kotler & Partners — Ideas for Critical Times”
Country partner
Naqeebz Consulting · Exclusive Country Partner for Kotler Impact Inc, Pakistan
Global partners
Kotler Impact · WMS · Japan Marketing Association · CIM · AMA
Format
First fully electronic WMS · multilingual broadcast (EN, IT, FR, ES, DE) with subtitles
Scale
100+ countries & areas · 80+ international speakers · 48 hours live
The brief
After ten years of physical World Marketing Summits, 2020 forced the format on-screen. The maiden eWMS was launched under the “Ideas for Critical Times” banner: a 48-hour non-stop broadcast from Auckland to Los Angeles, co-signed by Dr. Philip Kotler and Sadia Kibria, delivered multilingually in English, Italian, French, Spanish and German. The Pakistan edition had to carry that global format in-country under Naqeebz as Kotler Impact’s Exclusive Country Partner.
What we did
- Exclusive Country Partner responsibility for Kotler Impact Inc in Pakistan
- 48-hour live global broadcast across five languages with subtitles
- Programme chaired by Dr. Philip Kotler with Sadia Kibria, Prof. David Aaker, Prof. Mark Oliver, Kozo Takaoka, Hermawan Kartajaya and Laura Ries on the headline block
Outcomes
- First fully electronic edition of the World Marketing Summit staged and delivered, 6-7 November 2020
- 80+ international speakers across the headline block and the speakers wall
- 100+ countries attended virtually across the 48-hour broadcast
- Multilingual broadcast delivered in English, Italian, French, Spanish and German with subtitles
- Foundations laid for the eWMS 2021 edition under the Naqeebz / WMS Group country partnership
Speaker lineup
On the
programme.
Headline block
The main-stage speakers opening eWMS 2020 under the “Ideas for Critical Times” theme.
- USAProf. Philip KotlerFather of Modern Marketing & Founder of WMS
- CanadaSadia KibriaFounder of Sociopreneurship & CEO of WMS Group
- USAMauro PorciniGlobal Chief Design Officer, PepsiCo
- USAProf. David AakerBranding Guru
- GermanyProf. Mark OliverDigital Guru, University of Lübeck
- JapanKozo Takaokaex President & CEO, Nestlé Japan
- IndonesiaHermawan KartajayaFounder, Mark Plus
- USALaura RiesMarketing Consultant · author, The 22 Immutable Laws of Branding
Speakers wall
A selected cut of the full 60-80 international speaker roster across business, consulting and academia.
- UKProf. Luiz MoutinhoMarktech & Futurecast Guru, University of Suffolk
- SwitzerlandProf. Dominique TurpinDirector Business Development, IMD
- USAMilton KotlerBusiness Speaker & Expert on China Markets
- PakistanIrfan Wahab KhanCEO, Telenor
- USANancy LeeSocial Marketer & co-author of Prof. Kotler
- USAProf. Saad AndleebPenn State University
- USAProf. Dominique HanssensUCLA
- BrazilProf. Fernando SerraUniversidade Nove de Julho
- USAHoward TullmanAmerican Serial Entrepreneur & Venture Capitalist
- USARobert WolcottExecutive Director, TWIN
- ItalyGiuseppe StiglianoCEO, Wunderman Thompson — WPP
- USAMichael J. GelbAuthor of Mastering the Art of Public Speaking
- USAProf. Yoram WindWharton
- GermanyProf. Waldemar PfortschUniversity of Berlin
- USAProf. Mohanbir SawhneyKellogg
- AustriaProf. Bodo SchlegelmilchChairman of AMBA
- USAProf. V. Kumardrvkumar.com
- CanadaProf. Russell BelkSchulich Business School, University of York
- USAProf. Raj SisodiaCo-founder, Conscious Capitalism Inc.
- UKProf. Michael JacobidesLondon Business School
- USAProf. Jagdish ShethEmory
- USAProf. David ReibsteinWharton
- JapanProf. Ikujiro NonakaHitotsubashi University
- USAProf. Kevin L. KellerTuck Business School
- BrazilOscar MotomuraFounder & CEO, Amana-Key Group
- USALen HersteinCEO, ManageCamp Inc.
- GermanyProf. Hermann SimonFounder, Hermann Simon Inc.
- IndonesiaIwan SetiawanCEO, Mark Plus
- USAMartha RogersFounding Partner, Peppers & Rogers Group
- USAMarshall GoldsmithBusiness Educator & Coach
- USADr. Robert CooperDistinguished Research Fellow, Penn State
- USAProf. Jennifer AakerStanford Graduate School of Business
- USALarry Lightex Global CMO, McDonald’s
- EgyptDr. Ahmed TolbaAmerican University in Cairo
- TurkeyOzgul Ozkan YavuzDeputy Minister of Tourism
- SingaporeProf. Nirmalya KumarSingapore Management University
- USADavid HouleFuturist & Co-Founder, Sarasota Institute
- UKProf. Sandra VandermerweImperial College London
- GermanyNancy NemesAI Expert & TED Speaker
- ItalyAngelo MonoritSenior Legal Manager
