Electronic World Marketing Summit · 6-7 November 2021 · Naqeebz WMS Regional Partner, Pakistan

Hello Tomorrow. Building the next new normal.

Convened by

Dr. Philip Kotler · World Marketing Summit Group

When

6 & 7 November 2021 · 48 hours non-stop

Theme

“Hello Tomorrow — Building the Next New Normal” · A Big Bang by Kotler & Partners

Country partner

Naqeebz Consulting · WMS Regional Partner, Pakistan

Global partners

Kotler Impact · WMS · Japan Marketing Association · AMA · CIM

Strategic & knowledge partners

ACCA (Strategic) · ICMA Pakistan (Knowledge)

Scale

100+ participating countries · 100+ world-renowned speakers

The brief

After the first fully electronic WMS in 2020, the 2021 edition carried the summit into its “next new normal”: a 48-hour global broadcast under the “Hello Tomorrow” theme, structured around Dr. Philip Kotler’s MECQ framework (Marketing Excellence/Empathy, Competitiveness/Creativity Quotient), and reaching a tiered partner stack from Country (Naqeebz) through Global (Kotler Impact, WMS, JMA, AMA, CIM), Strategic (ACCA) and Knowledge (ICMA Pakistan) partners on one programme.

What we did

Country-partner responsibility for the Pakistan edition and WMS Regional Partner for South Asia
Head-of-state and ministerial outreach across nine participating countries
Business-leader programme under Dr. Philip Kotler with Sadia Kibria, Kozo Takaoka, David Reibstein and Mauro Porcini on the main stage
Four speaker tracks — Government Leaders, C-Suite Marketing Executives, Marketing & Business Consultants, and Academics — across the two-day broadcast

Outcomes

48 hours of non-stop global broadcast, 6 & 7 November 2021
100+ world-renowned speakers across government, C-suite marketing, consulting and academia
Sitting Presidents, Prime Ministers and Ministers from nine countries on the Government Leaders tier
Delivered as the WMS Regional Partner for Pakistan under the Kotler Impact / WMS global-partner framework, with ACCA as Strategic and ICMA Pakistan as Knowledge Partner

Speaker lineup

On the
programme.

Main Speakers

The headline stage. Chaired by Dr. Philip Kotler with Kozo Takaoka, Sadia Kibria, David Reibstein and Mauro Porcini.

USA
Dr. Philip Kotler
Founder, World Marketing Summit Group
Canada
Sadia Kibria
CEO, World Marketing Summit Group
Japan
Kozo Takaoka
Founder, Innovation School
USA
Prof. David Reibstein
Wharton Business School
USA
Mauro Porcini
Chief Design Officer, PepsiCo

Government Leaders

Sitting heads of state, deputy heads and ministerial-level participation across nine countries.

Pakistan
H.E. Dr. Arif Alvi
President
Indonesia
H.E. Joko Widodo
President
Bangladesh
H.E. Sheikh Hasina
Prime Minister
Sri Lanka
H.E. Mahinda Rajapaksa
Prime Minister
Italy
H.E. Prof. Romano Prodi
Former Prime Minister
Philippines
H.E. Leni Robredo
Vice President
Pakistan
H.E. Faisal Javed Khan
Senator
Bangladesh
H.E. Dr. AK Abdul Momen
Foreign Minister
Malaysia
H.E. Dr. Adham Baba
Health Minister

C-Suite Marketing Executives

A selected cut from the full C-suite tier — ~65 marketing and brand chief executives across North America, Europe, LATAM, the Middle East, Africa and Asia.