National retail conference / PTCL / The Brand Buzz
The national retail floor, convened.
Convened by
PTCL
Where & when
18 cities nationwide
Scale
Nationwide / 18 cities
Role
Event management by The Brand Buzz, a Naqeebz subsidiary
The brief
PTCL's retail conference needed to run across 18 cities with a consistent concept, mood and theme carried from venue to venue, and local on-ground execution in each city.
What we did
- One concept, mood and theme designed end to end for the national programme
- Venue sourcing, staging and production replicated in 18 cities
- Local delegate management and on-ground execution in each city
Outcomes
- PTCL retail conference delivered in 18 cities under one programme
- A nationwide multi-city execution credential
