Multi-engagement programme / Philip Morris International / The Brand Buzz
A programme, across the year.
Convened by
Philip Morris International
Where & when
Karachi / multiple engagements
Scale
Multi-engagement programme / 350+ attendees per leg
Role
Event management by The Brand Buzz, a Naqeebz subsidiary
The brief
Philip Morris International runs a layered annual programme: an international delegates conference, an HR internship campaign, a gala dinner, a sales conference, a beach day and a commercial conference. Each needed its own concept, mood and theme while reading as one programme across the year.
What we did
- International delegates conference at Movenpick, Karachi
- Inkompass internship event: 100 students from 100 universities, converted into jobs
- Gala dinner at Mohatta Palace: Atif Aslam live, international fire dancers, fireworks
- Sales conference for 350 employees: motivational address by Shoaib Akhtar and a mentalist act
- Sales conference beach day: jet ski, speed boating and water sports for 350 employees
- Commercial conference: welcome dinner, bonfire and RDB live performance
Outcomes
- Six distinct engagements delivered across one annual programme
- International delegates, 350-employee sales floor and 100-university HR funnel each hosted end to end
- An institutional-corporate programme credential with Philip Morris International
A programme, across the year.
A programme, across the year.
A programme, across the year.
A programme, across the year.
A programme, across the year.
