Festival lounge activation / Kashmir Beats / The Brand Buzz
A brand lounge, inside the festival.
Convened by
Kashmir
Where & when
Soul Fest / Lahore / Karachi / Islamabad
Scale
Three cities / festival-floor activation
Role
Event management by The Brand Buzz, a Naqeebz subsidiary
The brief
Kashmir wanted its brand lounge and food street woven into Soul Fest across three cities, so the brand reached a festival audience already in the room.
What we did
- Kashmir Beats Lounge designed as a brand-right festival destination
- Kashmir Food Street built as an on-floor experience
- Three-city execution at Soul Fest Lahore, Karachi and Islamabad
Outcomes
- Kashmir Beats Lounge live across Lahore, Karachi and Islamabad
- Festival-floor brand activation delivered end to end
A brand lounge, inside the festival.
A brand lounge, inside the festival.
A brand lounge, inside the festival.
A brand lounge, inside the festival.
A brand lounge, inside the festival.
