Research & publishing · Kotler Impact, Canada
Pakistan, in the marketing conversation.
Partner
Kotler Impact Inc., Canada
Published
December 2022
Conclusion by
Muhammad Moazam Shahbaz, CEO Naqeebz
Launch
GCU, Lahore
The brief
Place Pakistani enterprise in a global marketing reference work, and establish Naqeebz at the intersection of operational delivery and marketing scholarship.
What we did
- Conclusion of the Pakistan Edition contributed by the Naqeebz CEO
- Compilation of 26 Pakistani enterprise case studies
- Publication and a launch programme at Government College University, Lahore
- Ongoing academic adoption and citation
Outcomes
- Pakistan Edition published by Kotler Impact Inc., Canada, with the Conclusion written by the Naqeebz CEO
- 26 Pakistani enterprise case studies in the full edition
- Adopted as a core text in leading Pakistani business schools
- Cited by Massey University (New Zealand) and Harvard research departments
Essentials of Modern Marketing · launch film
EOMM Pakistan Edition launch
Prof. Philip Kotler, live address
