Digital Content Writer

Role Overview:

At Naqeebz (Growth Marketing Agency), we are looking to hire a full-time Digital Content Writer who would be responsible for writing, developing, editing and publishing the copy and content for a range of digital platforms, including web portals; email campaigns; social media Ads; display Ads; videos; blogs and other advertising campaigns, for Naqeebz and its clients.

We expect Digital Content Writer to create content for the aforementioned digital platforms and channels which can be used by Naqeebz and/or its clients for the promotion of different products/services, lead generation and brand awareness.

Digital Content Writer is liable to keep Customer Acquisition cost under control and focusing on the Lifetime Value of the consumer rather than preparing content considering one-off sales in mind. He/she is also liable to keep bounce rates on websites and their landing pages under control i.e., under 20% and is also concerned about the Return on Investment from campaigns and promotions.

Major Job Duties:

• Developing content strategies for Naqeebz and its clients by keeping in view the marketing objectives of the organization/campaign
• Preparing quarterly, monthly and weekly content calendar for Naqeebz and its clients
• Coming up with creative content that can inform, inspire and engage the audience on digital channels
• Writing content for the campaigns and landing pages focusing on lead generation and sales
• Publishing of the created content on digital channels

• To work closely with the design, web development, digital marketing and production team to ensure that the content is aligned on all assets and channels
• Creating SEO friendly content for the website and blogs