A sovereign digital-investment forum, hosted at scale.
Naqeebz Consulting designed and delivered the inaugural Digital Foreign Direct Investment Forum 2025 for the Pakistan Software Export Board, hosted by Prime Minister Shehbaz Sharif and Federal Minister Shaza Fatima Khawaja with the Digital Cooperation Organization as strategic partner.
The Forum, in numbers.
The brief.
The Pakistan Software Export Board, operating under the Ministry of IT & Telecommunication, set out to convene Pakistan's first dedicated Digital Foreign Direct Investment Forum — a high-level platform combining policy-level dialogue with deal-making for the country's digital economy. The mandate was to design and deliver the inaugural edition in close strategic partnership with the Digital Cooperation Organization, with the Forum positioned to attract foreign capital into Pakistan's technology sector and to anchor the country's role as a regional digital convener.
Naqeebz Consulting was selected through a competitive bid under PPRA regulations. The mandate spanned the full delivery chain: forum architecture, content programming, delegate acquisition and protocol, brand and creative system, on-ground execution across multiple venues, integrated media strategy, and the post-event institutional record.
Beyond the two days at the Jinnah Convention Centre, the engagement also tasked Naqeebz Consulting with operationalising the Forum's transition into a dedicated DFDI Secretariat at PSEB — the institutional layer that planned, delivered, and handed off the Forum across a sustained engagement window.
What we delivered.
Across the engagement, Naqeebz Consulting designed and executed the following:
- Forum architecture and programmingacross two days, four thematic tracks (Digital FDI Vision, the Digital Skills Ecosystem, the Evolving Investment Landscape, and Collaboration in Telecom, Tech & IT), six panel discussions, and the Ministerial Roundtable Conference
- Bilateral coordination with the Digital Cooperation Organization Secretariat in Riyadhthroughout the engagement, aligning forum branding, agenda architecture, protocol standards, and execution sequencing across the DCO's institutional framework and Pakistan's hosting requirements
- Established and operated the dedicated DFDI Secretariat at PSEB across a 5.5-month sustained engagement (January 2025 to mid-June 2025), spanning pre-event planning, on-event execution, and a 45-day post-event extension at client request
- Delegation acquisition and protocol for 134 international participants from 40+ countries, including Ministers and Deputy Ministers from Gambia, Djibouti, Iran, Tajikistan, Kazakhstan, and Uganda; Ambassadors from Kazakhstan, Tunisia, Nepal, Syria, Jordan, Qatar, and China; and 34 international CEOs
- Brand and creative systemfor the Forum, including the “Tech Destination Pakistan: Invest, Innovate & Thrive” campaign architecture deployed across digital, OOH, and broadcast channels
- B2B and bilateral facilitation through a structured matchmaking system at the venue, resulting in 15 formal high-impact meetings and a reported USD 1 million investment commitment emerging from a bilateral conversation between Bablworld and Pakistani principals
- Startup and IT ecosystem showcase featuring 26 Pakistani startups across healthtech, agritech, generative AI, edtech, and fintech, alongside nine leading IT exporters including 10Pearls, Arbisoft, Netsol Technologies, Systems Limited, and TPS Worldwide
- Integrated media strategy delivering reach of 1.2 billion+ impressions across OTT platforms, broadcast television (166.5 minutes across 25+ channels), digital advertising, and international print
- Operational coordination through 60+ trained student ambassadors, full delegate logistics, and round-the-clock multi-language support
- Institutional record through a 41-page Post Event Report submitted to PSEB and onwards through the chain of accountability to MoITT
Evidence
Inaugural Session · Day 1 · JCC
Ministerial Roundtable Conference
JCC Main Stage · DFDI Lighting Installation
MoU Signing Ceremony
PM Shehbaz Sharif with Organising Principals · 30 April 2025
On the record.
“The Forum showcased Pakistan's immense potential in digital infrastructure, AI, cloud, and robotics. I consider Pakistan among the top three global investment destinations for broadband and data centers.”
Carlo Maria Rossotto — Principal Investment Officer, Global Head of Upstream Telecom Media Technology, International Finance Corporation
“This Forum revealed Pakistan's untapped potential. We aim to deepen ties through capacity-building, tech exchange, and MoUs. There's great scope for collaboration across OIC and DCO frameworks.”
H.E. Mr. Lamin Jabbi — Minister for Communications and Digital Economy, The Gambia
“A transformative experience. The Forum facilitated USD 686 million in commitments and revealed Pakistan's cost-effective, skilled talent pool. We're excited to return in 2026 as Pakistan assumes DCO Presidency.”
Naeem Mirza — CEO, Artificial Intelligence Doctrine, Canada
In the press.
The Forum drew sustained coverage from international, regional, and national outlets across April and May 2025, with aggregate media reach exceeding 1.2 billion impressions across digital, broadcast, print, and out-of-home channels.
- Digital Cooperation OrganizationMultilateral · Riyadh
“Digital Investment Milestone: Pakistan Becomes First to Host DCO's DFDI Forum”
6 May 2025 - Arab NewsSaudi Arabia
“DFDI Forum 2025 puts Pakistan at the forefront of global digital investment”
April 2025 - The NationalUAE
“Pakistan seeks to become a leader in the digital economy with foreign investment initiative”
23 April 2025 - The Express TribunePakistan
“$700m digital investment to empower Pakistani youth, says PM Shehbaz Sharif”
29 April 2025 - The Express TribunePakistan
“First-ever digital FDI forum kicks off”
29 April 2025 - The Express TribunePakistan
“IT sector eyes $15b boom as DFDI spurs momentum”
1 May 2025 - The News InternationalPakistan
“$700m investment mobilised as Pakistan leads DCO's digital FDI initiative”
May 2025 - Pakistan TodayPakistan
“PM hails $700m FDI, saying Pakistan not waiting for future but shaping it”
29 April 2025 - The Diplomatic InsightPakistan
“Pakistan Launches Digital FDI Forum, Secures $700M Investment”
30 April 2025 - Radio PakistanPakistan · State Broadcaster
“DFDI Forum commencing in Islamabad”
29 April 2025 - Manila TimesPhilippines · PR Newswire
“Digital Investment Milestone”
8 May 2025 - Egyptian GazetteEgypt
“Pakistan pioneers digital investment landscape”
10 May 2025
Selected coverage · further outlets on file
What followed.
The DFDI Forum 2025 established the institutional foundations for Pakistan's expanded role in the global digital economy. Pakistan is positioned to assume the Presidency of the Digital Cooperation Organization in 2026, with the DFDI Forum 2026 already in preparation as the next iteration of the platform.
Beyond the immediate USD 700M+ in investment commitments, the Forum opened bilateral channels with delegations from Gambia, Iran, Türkiye, Djibouti, Saudi Arabia, and others — many of which have continued through subsequent diplomatic and commercial engagement. Five of the 26 startups showcased entered funding negotiations after the Forum; seven foreign investors confirmed follow-up engagement.
The Secretariat.
The institutional apparatus that planned, delivered, and handed off the Forum, over a sustained engagement of five and a half months.
The DFDI Secretariat operated from January 2025 through mid-June 2025 as the dedicated institutional layer at the Pakistan Software Export Board responsible for delivering the inaugural Digital Foreign Direct Investment Forum. Across five and a half months, the Secretariat handled the full institutional lifecycle of a sovereign convening: pre-event delegate acquisition and protocol, multilateral coordination with the Digital Cooperation Organization Secretariat in Riyadh, on-event execution across multiple venues, post-event delegate handoff, the institutional record submitted to the Ministry of IT & Telecommunication, and the structured handover of operational responsibility back to PSEB's permanent staff.
The original engagement window had the Secretariat winding down within days of the Forum's close on 30 April 2025. In practice, the post-event coordination demands exceeded that schedule — sustained delegate follow-up, MoU operationalisation, the 41-page institutional Post Event Report, and the handover of bilateral channels to PSEB's continuing functions. The client extended the Secretariat's operational mandate by 45 days, with Naqeebz Consulting carrying the team and structure through to mid-June 2025. The Secretariat closed at the natural end of that extended window, with all institutional outputs handed to PSEB and the chain of accountability complete.
Most firms in the convening and event-delivery space operate on a 2-to-3-month window, often closing the day after the event closes. The institutional infrastructure that a sovereign forum requires — sustained pre-event coordination, multi-venue execution, post-event handoff, the institutional record — is materially different from event delivery alone, and demands a delivery apparatus that exists across the full lifecycle, not just the moment. The DFDI Secretariat's 5.5-month operational window is the practical answer to that requirement, and the 45-day post-event extension is the marker of an engagement that produced institutional outputs the client wanted to land properly rather than rush through.
Sustaining the full institutional lifecycle of a sovereign convening, not only its moment — this is how Naqeebz Consulting works.
DFDI Forum 2026 will be tendered under PPRA regulations by the Government of Pakistan; the next Secretariat will be constituted in accordance with that process.
The Forum, in photographs.
A selection of 50+ documentary photographs from across the two days at the Jinnah Convention Centre, Prime Minister's House, Serena Hotel, the National Aerospace Science & Technology Park, and the Pakistan Monument.
Arrival · Islamabad Airport · 28 April 2025
Arrival · Welcome · 28 April 2025
Arrival · Transport · 28 April 2025
Arrival · Ceremonial · 28 April 2025
Arrival · International Delegation · 28 April 2025
JCC · Day 1 Inaugural · 29 April 2025
JCC · Day 1 Inaugural · Wide Hall
JCC · Day 1 Inaugural · PM Address
JCC · Day 1 Inaugural · Federal Minister
JCC · Day 1 Inaugural · DCO Secretary General
JCC · Day 1 Inaugural · Audience
JCC · Day 1 Inaugural · Procession
JCC · Day 1 Inaugural · Programme Detail
JCC · Day 1 Inaugural · Stage Wide
Ministerial Roundtable Conference · Wide
Ministerial Roundtable · Round Table
Ministerial Roundtable · Heads of Delegation
Ministerial Roundtable · Signing
Ministerial Roundtable · Detail
Panel · Digital FDI Vision
Panel · Digital Skills Ecosystem
Panel · Evolving Investment Landscape
Panel · Collaboration in Telecom, Tech & IT
Panel · Audience Q&A
Panel · Moderator Detail
Panel · Speaker Detail
Startup & IT Pavilion · Wide
Startup & IT Pavilion · Healthtech
Startup & IT Pavilion · GenAI
Startup & IT Pavilion · Fintech
Startup & IT Pavilion · IT Exporters
Startup & IT Pavilion · Visitor Engagement
MoU Signing · Wide
MoU Signing · Bilateral Russoft
MoU Signing · Strategic Partnership
MoU Signing · Investor Detail
MoU Signing · Exchange of Documents
Welcome Dinner · Serena Hotel · 28 April 2025
Welcome Dinner · Reception
Welcome Dinner · Detail
PM House · Prime Minister's Dinner · 29 April 2025
PM House · Prime Minister's Dinner · Reception
PM House · Prime Minister's Dinner · Group
Cultural & Gala Dinner · Pakistan Monument
Cultural & Gala Dinner · Performance
Cultural & Gala Dinner · Detail
NASTP · Guided Visit · 30 April 2025
NASTP · Visitor Engagement
NASTP · Facility Detail
Pakistan Monument · Cultural Gala
Pakistan Monument · Wide Architectural
Pakistan Monument · Performance Detail
50 placeholders shown · target: 50, ceiling: 60
The venues, in design.
Before the Forum opened, the spatial design of every principal venue — the Jinnah Convention Centre, the Prime Minister's House, the Serena Hotel, and the Pakistan Monument — was developed in 3D visualization. The renders below show the design intent that anchored execution across two days and four locations.
Jinnah Convention Centre
JCC · Main Hall Environment
Design Visualization
JCC · Stage and Backdrop
Branding Deployment
JCC · Plenary Audience Floor
Spatial Flow
JCC · Roundtable Configuration
Focal Detail
JCC · Foyer and Registration
Wayfinding
JCC · Startup Pavilion Layout
Exhibition Plan
JCC · Press and Broadcast Zone
Operational Layout
Prime Minister's House
PM House · Dinner Reception
Branding Deployment
PM House · Banquet Hall Wide
Design Visualization
PM House · Welcome Threshold
Focal Detail
PM House · Protocol Approach
Spatial Flow
PM House · Group Photograph Setup
Stage Composition
Serena Hotel
Serena · Welcome Dinner Hall
Design Visualization
Serena · Bilateral Meeting Pods
B2B Configuration
Serena · Reception Foyer
Wayfinding
Serena · Branded Backdrop
Branding Deployment
Serena · Operations Suite
Backstage Plan
Pakistan Monument
Pakistan Monument · Cultural Gala Wide
Design Visualization
Pakistan Monument · Performance Stage
Stage Composition
Pakistan Monument · Approach
Spatial Flow
Pakistan Monument · Hospitality Layout
Operational Plan
21 placeholders shown · target range: 18–24
Adjacent work.
- Regional Transport Ministers Conference 2025 · Government of Pakistan
A regional ministerial convening across 27 countries.
Read the case - INSPIRE Semiconductor Initiative · MoITT
Pakistan's national semiconductor industry, launched.
Read the case - Punjab Transport Expo 2025 · Government of the Punjab
A provincial transport expo at sovereign scale.
Read the case