DFDI Forum 2025 · Pakistan Software Export Board

A sovereign digital-investment forum, hosted at scale.

Naqeebz Consulting designed and delivered the inaugural Digital Foreign Direct Investment Forum 2025 for the Pakistan Software Export Board, hosted by Prime Minister Shehbaz Sharif and Federal Minister Shaza Fatima Khawaja with the Digital Cooperation Organization as strategic partner.

Islamabad · 29–30 April 2025 · Jinnah Convention Centre
ReceiptsZone 02 / 12

The Forum, in numbers.

USD 700M+
Confirmed investment commitments
Across AI, Fintech, BPO, and Digital Health sectors. Top commitment: Russoft (USD 500M). Government-issued figure; precise figure USD 686M as reported in the official Post Event Report.
40+
Participating countries
Including Saudi Arabia, Türkiye, UAE, United Kingdom, United States, Iran, Kenya, China, and DCO member states.
800+
Total delegates
654 confirmed registrations, of which 134 international and 520 local.
08
Agreements and MoUs signed
07 investment agreements and 01 strategic MoU.
13 Ministerial Roundtable Participants34 Global CEOs26 Startups Showcased1.2B+ Media Impressions
Zone 03 / 12 · The Brief

The brief.

The Pakistan Software Export Board, operating under the Ministry of IT & Telecommunication, set out to convene Pakistan's first dedicated Digital Foreign Direct Investment Forum — a high-level platform combining policy-level dialogue with deal-making for the country's digital economy. The mandate was to design and deliver the inaugural edition in close strategic partnership with the Digital Cooperation Organization, with the Forum positioned to attract foreign capital into Pakistan's technology sector and to anchor the country's role as a regional digital convener.

Naqeebz Consulting was selected through a competitive bid under PPRA regulations. The mandate spanned the full delivery chain: forum architecture, content programming, delegate acquisition and protocol, brand and creative system, on-ground execution across multiple venues, integrated media strategy, and the post-event institutional record.

Beyond the two days at the Jinnah Convention Centre, the engagement also tasked Naqeebz Consulting with operationalising the Forum's transition into a dedicated DFDI Secretariat at PSEB — the institutional layer that planned, delivered, and handed off the Forum across a sustained engagement window.

Zone 04 / 12 · The Work

What we delivered.

Across the engagement, Naqeebz Consulting designed and executed the following:

  • Forum architecture and programmingacross two days, four thematic tracks (Digital FDI Vision, the Digital Skills Ecosystem, the Evolving Investment Landscape, and Collaboration in Telecom, Tech & IT), six panel discussions, and the Ministerial Roundtable Conference
  • Bilateral coordination with the Digital Cooperation Organization Secretariat in Riyadhthroughout the engagement, aligning forum branding, agenda architecture, protocol standards, and execution sequencing across the DCO's institutional framework and Pakistan's hosting requirements
  • Established and operated the dedicated DFDI Secretariat at PSEB across a 5.5-month sustained engagement (January 2025 to mid-June 2025), spanning pre-event planning, on-event execution, and a 45-day post-event extension at client request
  • Delegation acquisition and protocol for 134 international participants from 40+ countries, including Ministers and Deputy Ministers from Gambia, Djibouti, Iran, Tajikistan, Kazakhstan, and Uganda; Ambassadors from Kazakhstan, Tunisia, Nepal, Syria, Jordan, Qatar, and China; and 34 international CEOs
  • Brand and creative systemfor the Forum, including the “Tech Destination Pakistan: Invest, Innovate & Thrive” campaign architecture deployed across digital, OOH, and broadcast channels
  • B2B and bilateral facilitation through a structured matchmaking system at the venue, resulting in 15 formal high-impact meetings and a reported USD 1 million investment commitment emerging from a bilateral conversation between Bablworld and Pakistani principals
  • Startup and IT ecosystem showcase featuring 26 Pakistani startups across healthtech, agritech, generative AI, edtech, and fintech, alongside nine leading IT exporters including 10Pearls, Arbisoft, Netsol Technologies, Systems Limited, and TPS Worldwide
  • Integrated media strategy delivering reach of 1.2 billion+ impressions across OTT platforms, broadcast television (166.5 minutes across 25+ channels), digital advertising, and international print
  • Operational coordination through 60+ trained student ambassadors, full delegate logistics, and round-the-clock multi-language support
  • Institutional record through a 41-page Post Event Report submitted to PSEB and onwards through the chain of accountability to MoITT
Zone 05 / 12 · Evidence

Evidence

Inaugural Session · Day 1 · JCC

Ministerial Roundtable Conference

JCC Main Stage · DFDI Lighting Installation

MoU Signing Ceremony

PM Shehbaz Sharif with Organising Principals · 30 April 2025

Zone 06 / 12 · On the Record

On the record.

“The Forum showcased Pakistan's immense potential in digital infrastructure, AI, cloud, and robotics. I consider Pakistan among the top three global investment destinations for broadband and data centers.”

Carlo Maria Rossotto — Principal Investment Officer, Global Head of Upstream Telecom Media Technology, International Finance Corporation

“This Forum revealed Pakistan's untapped potential. We aim to deepen ties through capacity-building, tech exchange, and MoUs. There's great scope for collaboration across OIC and DCO frameworks.”

H.E. Mr. Lamin Jabbi — Minister for Communications and Digital Economy, The Gambia

“A transformative experience. The Forum facilitated USD 686 million in commitments and revealed Pakistan's cost-effective, skilled talent pool. We're excited to return in 2026 as Pakistan assumes DCO Presidency.”

Naeem Mirza — CEO, Artificial Intelligence Doctrine, Canada

Zone 07 / 12 · In the Press

In the press.

The Forum drew sustained coverage from international, regional, and national outlets across April and May 2025, with aggregate media reach exceeding 1.2 billion impressions across digital, broadcast, print, and out-of-home channels.

Selected coverage · further outlets on file

Zone 08 / 12 · In Context

What followed.

The DFDI Forum 2025 established the institutional foundations for Pakistan's expanded role in the global digital economy. Pakistan is positioned to assume the Presidency of the Digital Cooperation Organization in 2026, with the DFDI Forum 2026 already in preparation as the next iteration of the platform.

Beyond the immediate USD 700M+ in investment commitments, the Forum opened bilateral channels with delegations from Gambia, Iran, Türkiye, Djibouti, Saudi Arabia, and others — many of which have continued through subsequent diplomatic and commercial engagement. Five of the 26 startups showcased entered funding negotiations after the Forum; seven foreign investors confirmed follow-up engagement.

Zone 09 / 12 · The Secretariat

The Secretariat.

The institutional apparatus that planned, delivered, and handed off the Forum, over a sustained engagement of five and a half months.

DFDI Secretariat · Pakistan Software Export Board · 2025

The DFDI Secretariat operated from January 2025 through mid-June 2025 as the dedicated institutional layer at the Pakistan Software Export Board responsible for delivering the inaugural Digital Foreign Direct Investment Forum. Across five and a half months, the Secretariat handled the full institutional lifecycle of a sovereign convening: pre-event delegate acquisition and protocol, multilateral coordination with the Digital Cooperation Organization Secretariat in Riyadh, on-event execution across multiple venues, post-event delegate handoff, the institutional record submitted to the Ministry of IT & Telecommunication, and the structured handover of operational responsibility back to PSEB's permanent staff.

The original engagement window had the Secretariat winding down within days of the Forum's close on 30 April 2025. In practice, the post-event coordination demands exceeded that schedule — sustained delegate follow-up, MoU operationalisation, the 41-page institutional Post Event Report, and the handover of bilateral channels to PSEB's continuing functions. The client extended the Secretariat's operational mandate by 45 days, with Naqeebz Consulting carrying the team and structure through to mid-June 2025. The Secretariat closed at the natural end of that extended window, with all institutional outputs handed to PSEB and the chain of accountability complete.

Most firms in the convening and event-delivery space operate on a 2-to-3-month window, often closing the day after the event closes. The institutional infrastructure that a sovereign forum requires — sustained pre-event coordination, multi-venue execution, post-event handoff, the institutional record — is materially different from event delivery alone, and demands a delivery apparatus that exists across the full lifecycle, not just the moment. The DFDI Secretariat's 5.5-month operational window is the practical answer to that requirement, and the 45-day post-event extension is the marker of an engagement that produced institutional outputs the client wanted to land properly rather than rush through.

Sustaining the full institutional lifecycle of a sovereign convening, not only its moment — this is how Naqeebz Consulting works.

DFDI Forum 2026 will be tendered under PPRA regulations by the Government of Pakistan; the next Secretariat will be constituted in accordance with that process.

Zone 11 / 12 · Venues in Design

The venues, in design.

Before the Forum opened, the spatial design of every principal venue — the Jinnah Convention Centre, the Prime Minister's House, the Serena Hotel, and the Pakistan Monument — was developed in 3D visualization. The renders below show the design intent that anchored execution across two days and four locations.

Venue 01 / 04

Jinnah Convention Centre

JCC · Main Hall Environment

Design Visualization

JCC · Stage and Backdrop

Branding Deployment

JCC · Plenary Audience Floor

Spatial Flow

JCC · Roundtable Configuration

Focal Detail

JCC · Foyer and Registration

Wayfinding

JCC · Startup Pavilion Layout

Exhibition Plan

JCC · Press and Broadcast Zone

Operational Layout

Venue 02 / 04

Prime Minister's House

PM House · Dinner Reception

Branding Deployment

PM House · Banquet Hall Wide

Design Visualization

PM House · Welcome Threshold

Focal Detail

PM House · Protocol Approach

Spatial Flow

PM House · Group Photograph Setup

Stage Composition

Venue 03 / 04

Serena Hotel

Serena · Welcome Dinner Hall

Design Visualization

Serena · Bilateral Meeting Pods

B2B Configuration

Serena · Reception Foyer

Wayfinding

Serena · Branded Backdrop

Branding Deployment

Serena · Operations Suite

Backstage Plan

Venue 04 / 04

Pakistan Monument

Pakistan Monument · Cultural Gala Wide

Design Visualization

Pakistan Monument · Performance Stage

Stage Composition

Pakistan Monument · Approach

Spatial Flow

Pakistan Monument · Hospitality Layout

Operational Plan

21 placeholders shown · target range: 18–24

Zone 12 / 12 · Adjacent Work

Adjacent work.