Investing in Technology Can Be Money Well-Spent for Small BusinessesJanuary 10, 2020
Technology is shaping the business world. For small business owners, it can seem as if certain options are too expensive to be worthwhile, but there are some practical investments that can more than pay for themselves in the long run. So, here are some things to consider when deciding what’s worthwhile for your company.
Life can be pretty rushed for most small business owners these days, and it’s no different for your customers. With that in mind, take a hard look at your point-of-sale experience. Is it outmoded or clunky? Some experts feel that the customer experience is a premier battleground for future sales So, how does your small business compare? Even beyond speed and ease, does it have sufficient security to protect your data from hackers? Can you keep abreast of inventory as sales are tallied, or do you need to make daily counts keep up?
Updating to a streamlined, secure, user-friendly point-of-sale system can not only mean a better experience for customers, but it can also ease your bookkeeping, speed up checkout time, and keep your data storage compliant. On top of all that, a state-of-the-art point-of-sale system can integrate online and in-house sales, and even collect email addresses from customers. From there, it can send them tailored promotional campaigns, amplifying your marketing abilities with no extra effort on your part. As such, it’s a solid investment that can easily reduce the time and money spent in several areas, all in one fell swoop.
Hone in on Healthy Dialogue
Whether a business is able to succeed depends in large part on the ability of team members to communicate. While that has always been the case, it’s more important than ever in our data-driven world. Chron.com explains that communication is at the heart of your success, and your relationships with your team and customers hinge on it. Communication dictates how your brand is perceived, either leaving your small business a lingering outlier or shaping you into the leader of the pack. Forbes points out a few well-chosen tools can make all the difference in amping up communication. There is a cornucopia of features ripe for the picking, so think through what could make a difference in your structure and how to enhance workflow.
Real-time messaging, audio and video conferencing, and file sharing are just a few of the nuts and bolts worth adding to your regimen. The best options allow for working on the fly, reducing the time spent in meetings and increasing the time available for projects, wooing investors, or exploring your budding ideas. A healthy dialogue is a key way to ensure your company thrives, and in the end, you can raise your bottom line.
Keep Abreast of Progress
Do you have your thumb on the pulse of all your projects, and can you check on developments as they occur? Great project management comes in the form of modern technology, and it’s a chance to know what’s happening at all levels at all times. Well-chosen options allow you to make changes on the fly — or let your software do it on your behalf, cutting down the time you spend adjusting processes and putting out fires.
There is software to meet a wide variety of needs, so think through how much data storage you require, whether integrated chat is a must-have, and how heavily you want to be able to adjust scheduling. Some apps will help you with rescheduling following missed deadlines, allow for outside entities to participate, and reassign projects midstream without skipping a beat. There is a wealth of opportunity for growing your small business.
If you intend to keep tabs on your business via your phone, it’s important to have a device that will allow you to do everything you need without any troublesome hiccups. As such, consider investing in the latest iPhone or Android smartphone, which will handle any apps you wish to use. Additionally, it might be time to look into unlimited wireless phone plans so you don’t encounter any nasty overage charges at the end of the month.
Small business owners have much to gain from well-selected technology. So, take a hard look at your customers’ experience, team communication, and project management. If there is room for improvement, there’s a solution — and it could more than pay for itself.