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Using Digital & Social Media For Recruitment

Social media platforms such as LinkedIn, Twitter and Facebook can be used to access millions of talents if used appropriately. Gone are the days of newspapers job post and online job portals which only showcase their job offers to the same group of candidates that are within their social sphere. Looking for candidates with a bright mind? You should head straight to one of these social media platforms to do your recruitments.

As a recruiter, reaching the best, most talented, and qualified workers are your primary objective. Social media platforms are the most efficient means to reach these professionals in diverse field. Combined together, Twitter, LinkedIn and Facebook have more than 535 million active users. Despite having exclusive access to this large pool of resources, finding the right person good enough to take your job can be difficult if you don’t know how to use digital and social media for recruitment.

Right here in this article, we will be addressing how you can use social media for recruitment or hiring. Recruiting workforce goes beyond just posting large chunks of Facebook Job Post and Linkedin Job Post. You need to have the right tools and information to make maximum use of social media for recruitment.

Just In case you don’t know much about these social media platforms, here is a quick overview.

LinkedIn – With over 65 million professionals, LinkedIn is the grand seat of social media recruitment. Here professionals from diverse fields come to give a quick description of their skills and what they are capable of doing.

Facebook – This social media platform goes beyond just having social interaction with family and friends. It allows you to access businesses and organization that have something special to offer.

Twitter – This platform makes use of tweets, a short message which is less than 140 characters. With this in place, you will be able to connect with individuals and businesses with just a quick glance.

How to Use LinkedIn as a Recruiting Tool 

Using LinkedIn for recruitment purpose is quite simple and straight forward. You can either do Linkedin Job Post which cost about $195 for a month or you buy job credits which is absolutely within your control, the daily package cost $10. The most surprising part of it is that LinkedIn will not charge more than double of your intended budget per days. Moreover, you can opt out if you are able find the exact talent you are looking for within a day. Whichever means you choose, just make sure it helps you to find amazing talents. There is an opportunity for you to sign up for Linkedin Talent Solution, an exclusive tool meant for recruiters only. There are also some free recruitment or hiring tools, such as Rapportive, LinkedInX Button, IFTTT, Locksmith for LinkedIn and many more that can help you find job seekers, just in case your budget can’t accommodate further recruiting expenses.

To start on LinkedIn, your company needs to create an active LinkedIn page which will help drive organic traffic by attracting large numbers of followers. Having this in place before any other thing will serve as a supplement to the numbers of candidates that would apply. You can start building your building your companys’ profile around co-workers and clients. It’s a small world remember! Meaning that you can’t really say who will connect you to a top-notch professional. If you think this might take some time, you can join a LinkedIn group to hasten things up. But it has to be a group related to what you are looking for. In this group, you can ask questions and flow along with the conversation. With this, you might come across the talent you are looking for.

When you finally find someone after the recruitment exercise, take your time to go through the person profile. Here you will find all you need to know about his or her experience, and educational background.

How to Use Facebook as a Recruiting Tool 

Compared to what Facebook has in its database, you have far less numbers of candidates. Facebook is one of the cheapest ways to reach a large number of candidates for recruitment. To start with, you can make use of the Facebook Directory to find pages, users and groups, you can also make use of Ads guides which is one of the newest added feature. This platform also offers an opportunity where you can do a Facebook job post on Facebook markeplace for. Being free means you have lesser access to the user.

Unlike Facebook Job Post, Facebook Ad offers an unrestricted access to clients. In addition to this, you will be able to reach your intended candidates. Before finalizing your Facebook Ad, series of questions will be asked. These questions will guide the Ad process to target the exact candidates.

How to Use Twitter as a Recruiting Tool 

Twitter is exclusively meant for professionals. You will be able to reach quite alot candidates during your recruitment exercise using this social media platform as well. With just a hash tag# in front of the keyword you intend to post, a lot of candidates will come across and send you a direct message.

There are companies that can make this process easier and efficient. Take for example AdLogic, this company help recruiters target a particular audience on Twitter. They do this by creating custom job feeds and others.


The potentials of social media when it comes to recruitment or hiring can’t be underestimated. As a recruiter, you need to make maximum use of this opportunity to access the best of the best.

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