FACEBOOK MARKETING FOR HOTELS, RESTAURANTS, AND CAFESJanuary 29, 2019
Gone are the days when the likes of Facebook and other social media sites were only a source of entertainment and a good time pass activity. Social media sites in the current day and age have become essential tools in the digital marketing strategies of all kinds of businesses operating across a multitude of different niches. That is why Facebook itself has introduced a number of features which can be used to facilitate the marketing process and reach out to wider audiences through a number of approaches and techniques. Let’s take a look at some of the most useful tips and tools you can use to leverage Facebook marketing and use it to maximize your lead and customers:
IDENTIFY YOUR TARGET AUDIENCE
When beginning your social marketing campaign on any social media site, the most important first step is to determine what your target audience is. Facebook allows you to access Audience Insights so that you can get to learn your audience better through helpful demographics and statistics including their travel habits, interests, likes and dislikes, past experiences, location, places visited, and check-ins amongst a number of other factors. You can use Core Audiences to discover an audience with interests that are relevant to or associated with your business or brand.
PUT OUT ENGAGING CONTENT
As a brand looking to form new and solid relationships with new people and turn them into loyal customers, you need to grab their attention, draw them in, and make them stay because of and for your engaging content. Your Facebook page should harbor a consistent tone that is relatable and suited to the group you are targeting with your campaign and you should not shy away from interacting with your customers in a natural and organic matter. Interaction and customer-driven content is a great way to show your page visitors that you are a modern enterprise that gives its customers the utmost value and respect. For example, as a restaurant or hotel FB page manager, you can ask customers to participate in daily or weekly competitions where they have to share their recipes or share pictures of their take on a classic dish. As a cafe owner, you can feature the most aesthetically pleasing photo a customer takes and submits of their early morning latte. With these friendly interactions, you can keep your customers tied down and rope even more in.
EXPAND YOUR REACH WITH PROMOTIONS AND PAID ADS
We all wish we could get the best of all worlds free of cost but fortunately, that is never the case. In order to ensure that you maximize your reach and are able to generate as many leads as possible, you will have to invest in paid ads and promotions. These can help you to gain much more exposure and catch the eye of even more potential customers.
REVIEWS WITH REWARD
In this day and age where the customer is the most valuable stakeholder in the entire chain, you must ensure that they feel like their voices and opinions are being heard and taken heed of. That is it is important to encourage your customers to review your service and respond to their opinion in a constructive and rewarding manner. For example, some cafes and eateries offer a free drink or menu item if they rate and review the restaurant on Facebook and show it at the restaurant.
ASSESS YOUR PERFORMANCE WITH STORE VISITORS TOOL
Facebook allows you to estimate the number of people visiting your stores or locations using technological approaches that help count and measure visitor attendance in real time. The information is collected using GPS and location services on the phones of the customers who have it activated. You may define the geographical boundaries of your establishment using satellite imagery and mapping data, and then Facebook counts your store visitors for you so that you can assess the performance of your brand and test the effectiveness of your marketing campaigns.
INFLUENCER MARKETING CAMPAIGNS
Social media influencers are some of the largest impact producing content creators currently out there in the world which is why an influencer marketing approach should definitely be a part of your digital marketing campaign on Facebook. Make a shortlist of online Facebook influencers in your niche or those who create content which lies in alignment with what you do so that the collaboration seems natural and allows you to reach out to your target audience. You can get in touch with blog writers and reviewers who review restaurants around your local area or get in touch with bloggers and travelers who would be willing to stay at your hotel and write a review about their experience with your services.
As a business owner in the modern world, you must realize the utter importance of smartphones in digital marketing. Cell phones and other mobile devices are a significant and irreplaceable part of an average individual’s life and are used for a multitude of purposes. In fact, a study conducted by Google shows that over 77% of travelers take inspiration for travel from social media sites and 55% of them end up using their smartphones to book their hotels for their journey. That is why it is so important to ensure that your digital marketing campaign has been optimized to advertise as such that mobile users can be exposed to it and have the opportunity to interact with it.
It may be a good idea to invest in some geo-targeting and geofencing in order to reach out and create an impact on a targeted group of individuals by putting out location-based ads. Geofencing essentially means that are demarcating a geographical boundary within which you wish to advertise your product or service.